← All episodes

Inclusion Bites · Episode 139

Turning Lead Into Gold

with John Sands · 19 December 2024

See Change Happen Podcast: “Turning Lead into Gold” with Joanne Lockwood. Today’s guest John Sands. seechangehappen.co.uk

Workplace Culture Systems

Joanne Lockwood is joined by John Sands, an ERG trainer, to unpack how organisations can turn difficult, polarising moments into constructive conversations and tangible workplace improvements. They explore what Employee Resource Groups are for, how they create safer spaces and belonging, and what it takes for ERGs to thrive through genuine organisational support, sponsorship, and resources.

The conversation ranges beyond the workplace to examine how media sensationalism and social platforms can amplify echo chambers, distort statistics, and harden positions. Joanne and John discuss why people cling to certainty, how “headline thinking” fuels division, and what it looks like to disagree without dehumanising one another—especially when freedom of speech meets the risk of harm.

John also shares the personal impact of severe COVID-19 illness, including his time in a coma and the lasting mental scars that shaped his commitment to disability advocacy and support. Across the episode, the focus stays on empathy, education, and allyship as practical tools for building more inclusive cultures—at work and in wider society.

About John Sands

One-sentence summary

John Sands believes that empathy—born from surviving fear, isolation and near loss—is how we turn harm into connection and make belonging real.

---

Synopsis

John Sands is a man shaped by contradiction: raised by a father he describes as “a misogynist, a racist”, yet determined not to inherit those beliefs; a white, middle‑aged former serviceman who admits he has sometimes felt excluded himself; a confident facilitator who once lay in a hospital bed convinced he was about to die. Four years ago, Covid took him to the edge. “I was the most frightened I’ve ever been in my life,” he recalls. With most of his lung capacity gone and an 11‑day coma ahead of him, he wrote in his diary, “I don’t think I’m going to finish this.” The experience left no physical scars—but the mental imprint remains.

What he is trying to change is quieter than headlines. He wants workplaces—and conversations—to be less tribal, less performative, less driven by outrage. He wants people to feel safe enough to speak, and safe enough to listen. Having felt both exclusion and extreme vulnerability, he’s no longer interested in initiatives that simply look good on a website. He is trying to help people create spaces where difference is handled with care, where disagreement doesn’t become harm, and where nobody is left drowning—whether literally or metaphorically.

---

10 Small, digestible concepts for easy learning

1. Empathy is a practice, not a personality trait.

It’s showing up, asking, listening and letting other people’s truth adjust your own.

2. You are not condemned to inherit your upbringing.

John grew up around prejudice but chose a different path.

3. Belonging shouldn’t create a new outsider.

Inclusion that excludes others eventually collapses.

4. Safety is both emotional and practical.

A smile from a nurse can steady someone facing death.

5. Headlines amplify heat, not light.

Outrage spreads faster than nuance.

6. You can disagree without dehumanising.

Respect doesn’t require agreement.

7. Survival changes your priorities.

When breath is scarce, ego disappears.

8. Trauma doesn’t always leave visible scars.

“My lungs are fine… but the mental side stays with you forever.”

9. Allyship expands the room.

Conversations shouldn’t stay in echo chambers.

10. Turning lead into gold is often facilitation.

The gold isn’t yours; it’s what others create when they feel heard.

---

The “why” in the story

What they believe is true about people

People are shaped by context—but not trapped by it. Most believe they are good. Given space and respect, they can grow.

What they cannot unsee

The terror of not being able to breathe. The isolation of lying in a sealed hospital room. The damage caused when groups shout rather than speak.

What they are no longer willing to tolerate

Token gestures. Performative belonging. Weaponised speech that harms under the banner of “freedom”.

What they are trying to build instead

Rooms where differences are explored without cruelty. Networks that genuinely hold people up. Cultures where support is tangible, not decorative.

---

Narrative structure

1. The trigger:

Growing up in a home marked by prejudice—and later, nearly dying from Covid—forced John to decide who he wanted to be. In hospital, facing what he believed might be his final moments, everything became starkly human. “I thought, this is it.”

2. The tension:

He sees rising polarisation everywhere: Brexit conversations that fracture families; online debates that devolve into attack; workplaces that want the optics of diversity without the substance. As a white man, he’s also felt moments of being “not part of the gang,” navigating the nuance of inclusion from multiple angles.

3. The insight:

Painting whole groups with one brush is the root of harm. “You just get bad people,” he says bluntly—meaning harm is not owned by identity. Empathy must cross boundaries, not reinforce them.

4. The pivot:

After Covid, he leaned into work that builds supportive communities. He co‑founded a disability network not because of theory, but because of lived need—acknowledging the “mental scars” that linger even when the body heals.

5. The destination:

A world where disagreement coexists with dignity; where support is real; where if someone is drowning—physically or figuratively—others step in without judgement.

---

Five key takeaways and learning points

1. Survival clarifies what matters.

When breath is the priority, ego and argument shrink. So what? Lead with humanity first.

2. You can reject what shaped you.

Your upbringing explains you; it does not excuse you. So what? Choose consciously.

3. Belonging must be tended, not advertised.

Support without substance withers. So what? Back care with action and resources.

4. Freedom of speech is not freedom to harm.

Words that deliberately wound erode trust. So what? Speak with responsibility.

5. Mental recovery deserves equal respect.

Physical healing doesn’t mean someone is “fine”. So what? Make space for unseen scars.

---

Ten distinct ideas explained

1. Isolation alters your sense of time.

In illness, survival becomes the only metric. Productivity and performance lose meaning. Dignity is found in care.

2. Care is often quiet.

A nurse stroking an arm and saying, “Not you,” can anchor someone in hope.

3. Echo chambers harden certainty.

When everyone agrees, nuance disappears—and belonging becomes tribal.

4. Inclusion can feel threatening.

If you fear losing status, you may mistake fairness for exclusion.

5. Identity is complex, not competitive.

Support for one group should not require the silencing of another.

6. Trauma replays long after events end.

“You never lose that feeling.” Memory lives in the body.

7. Facilitation is an act of humility.

True “gold” comes when others find their voice.

8. Online reactions reward extremity.

The louder the opinion, the faster it spreads—often at the cost of truth.

9. Respect can survive disagreement.

You don’t have to convert someone to coexist with them.

10. Empathy bridges generational divides.

Loving a parent whose politics you oppose requires emotional maturity.

---

How people should change as a result

1. Think

  • Shift from “Who’s right?” to “Who might be hurt?”
  • Move from “That’s my opinion” to “What impact does that have?”
  • Replace “They’re all like that” with “Who told me that story?”
  • See support networks as human lifelines, not corporate ornaments.
  • Understand that unseen scars may shape someone’s behaviour.

2. Feel

  • From defensiveness to curiosity.
  • From certainty to humility.
  • From outrage to steadiness.
  • From indifference to empathy.
  • From fear of difference to appreciation of shared vulnerability.

3. Act

  • Ask someone what support would genuinely help them—then follow through.
  • Challenge sweeping generalisations in conversations you’re part of.
  • Create small spaces where disagreement can be respectful.
  • Check in on colleagues recovering from illness or trauma, beyond the first “welcome back”.
  • Refuse to share inflammatory content without verifying it.
  • Offer allyship outside your immediate identity group.
  • Say clearly when speech crosses into harm.

---

One thing to remember

When you know what it feels like to struggle for breath, you stop wasting time on making others feel suffocated.

Connect with John Sands on LinkedIn →